Easton Reed Banana Ketchup

Easton Reed Banana Ketchup reimagines ketchup in a modern, culinary way. Using an innovative recipe, Easton Reed combines ripe tomatoes with tropical bananas, mango, mild curry, and a hint of cinnamon. The result is a fruity, spicy ketchup with a subtle exotic touch and a smooth texture—ideal for customers who appreciate conscious indulgence and unique flavors.

Target Audience & Positioning

• Foodies and urban customers open to new flavors
• Connoisseurs looking for something more interesting than boring tomato ketchup made from tomato puree
• Families who prefer mild yet aromatic sauces
• Gourmet, concept, and specialty food stores; high-end grill and BBQ selections; select grocery retail locations

Banana ketchup is particularly suitable:

• with burgers, hot dogs, and sandwiches
• with French fries, sweet potato fries, and wedges
• with grilled and roasted vegetables, halloumi, chicken, or plant-based alternatives as a special ingredient in bowls, wraps, and street food dishes

This makes the ketchup highly versatile—both for everyday use and as a “discovery product” for special occasions.

Benefits for retailers:

• Differentiation on the ketchup shelf: an unusual but easily explainable variety (“Banana Ketchup – mild, fruity, exotic tomato ketchup”)
• High conversation value: sparks curiosity at the POS (“Banana ketchup? I have to try that.”)
• Wide range of uses: fits equally well in the grilling/BBQ assortment as well as in deli and gourmet sections
• Brand fit: embedded in the Easton Reed concept – modern, American-inspired sauces with culinary sophistication in premium packaging – “the most beautiful ketchup on the shelf”
• Small package sizes

The Easton Reed brand creates premium products that combine family recipes, a culture of indulgence, and contemporary flavors. Banana ketchup adds a unique and everyday-friendly option to the range, offering your customers something truly new—without overwhelming them.

CRAFTED FOR THE LOVE OF FOOD