A positive start to the Autumn/Winter 2016/2017 ordering season
During sunny summer weather outdoors, the 108th TrendSet presented the latest trends for the coming autumn and winter indoors on over 100,000 well air-conditioned square metres. Many attendees from Germany, Austria, Switzerland, northern Italy, and the neighbouring EU member states took advantage of the strategically favourable time at the beginning of the European summer holidays to order new products for the next season at the leading trend trade fair in southern Germany. Three days long, from 9 July to 11 July 2016, international exhibitors from 15 living an lifestyle categories presented in nine exhibition halls the products that will arrive in shops in Autumn/Winter 2016/2017. The new themed area TrendSet Country & Style, in which trendy and traditional national costumes, country-inspired fashioned, and products rooted in the homeland are exhibited, also attracted many attendees. In all, TrendSet recorded, with 30,735 attendees, a slight increase of about 1% in the number of attendees relative to the previous year.
Counter to the generally reserved atmosphere in the industry, which may have triggered mixed feelings on the part of some exhibitors at the start of the fair, TrendSet Summer 2016 registered a great number of attendees, full stands, and full order books. In particular, on Sunday midday, the atmosphere and also the desire to order clearly increased. With a stable number of attendees, TrendSet continues to set its position as the trade fair for trends and new products.
More areas — even more variety.
For the first time in its history, TrendSet, as the largest and most important trade fair of its kind in the southern German-speaking region, started off with 15 living and lifestyle areas. In addition to the tried and true themed areas of beautiful things for living and lifestyle — outdoors and indoors, practical and stylish objects for the kitchen, dining area, bath, and office, along with wonderful ideas for giving and decorating, and not to forget, the themed areas TrendSet bijoutex and TrendSet Newcomer, TrendSet Country & Style offered new products and trends all having to do with the homeland. This theme actually permeated all of the exhibition halls. On the Country & Style Wall in the west and east entrances, exhibitors had the opportunity to promote their homeland collections. On the additional 300 square metre special area, further companies from this field presented their products. The new area was well-accepted by attendees. Concerning the topic of pre-ordering, as well, TrendSet had news to report. Up to now, a gap in the offerings of international fairs has existed: The floristry and decoration industry sector did not have any possibility of pre-ordering in summer. On the first day of the fair, exhibitors and the fair management met to discuss how this gap can be closed through and at TrendSet in the coming years.
Exciting trends — thrilling new products.
In all areas of TrendSet Summer 2016, a good mood for ordering was in the air. The TrendSet exhibitors, with their total of 2,500 brands and lines, won over the attendees from the trade with many innovations. The connecting element seen with almost all products is, in the coming season, a light naturalness. Whether glowing colours or soft tones, elegant designs or pure cuts — nature as the grounding element of arriving, relaxing, and feeling good puts its stamp on the living and lifestyle products in Autumn/Winter 2016/17.
“We believe ourselves to be a showplace for what is happening in trends. As a platform, where exhibitors and attendees meet and are able to exchange. Where trends and new products are presented, seen, discovered, and can be ordered,” outlines Tatjana Pannier, Managing Director of TrendSet, as her aspiration. “The variety of what is on offer is important, but so is the point in time. TrendSet Summer 2016 took place at the start of the European summer holiday season. That means the important customers were there to order early. The wide spectrum and mix of products from 15 living and lifestyle categories also holds a high potential of success for attendees’ finding new bestsellers.” Pannier explains the development of the new homeland line area TrendSet Country & Style thusly: “Keeping pace with the trends also means that we continuously check our concept and, if necessary, develop it further. Currently, this has happened in the area of products close to the roots. The yearning for cosiness and home has developed into an ever growing trend for national costumes and regional accessories. Many companies have adopted such articles in their stocks or are now completely focused on them. To give this important topic more space, and to give our exhibitors more space for it as well, we created ‘TrendSet Country & Style’ as a new themed area for homeland collections.”
Satisfied exhibitors — filled order books.
“TrendSet Summer was a success for us. The atmosphere was excellent. We were able to generate many new customers or contacts. And the cooperation with and the service from TrendSet leaves nothing to be desired.”
Konstanze Kratzer (Co-Proprietor, rifletto)
“We were able to maintain our order volume from last year at this year’s summer TrendSet. Besides our regular customers, primarily many prospective customers and new customers from Austria frequented our stand.”
Bärbel Grünberger (Managing Director, Varia Living)
“We are satisfied with our appearance at the summer TrendSet and certainly were able to reach the order volume of the past year.”
Arnold Maier (Management, AM Design)
“We were at TrendSet for the first time and are pleased that we were accepted so well by the attendees here. There’s a lot of passion and heart and soul in our products. Everything is created and designed by me. We were able to successfully show that in personal contact with customers and potential customers. We will come again.”
Susanne Kaumanns (Management, TAFELGUT)
“Right now, nature is the theme. Our articles made of wood and recycled materials are completely on trend and were well accepted by the attendees at TrendSet Summer 2016. We have been here for 25 years and meet our regular customers here.”
Nico Attasio (Managing Director, DECORAMA)
“The new Country & Style area is very interesting to us. This is where an regional target group that’s important to us meets up, and the larger buyers stop by to have a look as well. Besides the German visitors, a lot of Swiss and Austrians visited our stand, too. And ordering ran well from the first day onward.”
Thomas J. Pflaume (Managing Director, MÜNCHNER GLÜCKSKINDL)
“For us, who also have a shop in Munich, the Country & Style area is a good opportunity to continue presenting ourselves and to examine and probe the market.”
Philipp von Frankenberg (Managing Partner, Amsel Fashion)
“We have over 8,000 articles, from all-year products to seasonal goods. We were able to exhibit this wide range well at TrendSet. This is where we meet our regular customers and the right clientele. Our new products were well received, and our products are ordered.”
Florian Hofer (Head of Procurement and Sales, Florex® Schafmilchseifen [Sheep’s Milk Soaps])
“In addition to our regular customers, this time, surprisingly, many new customers were at our stand. TrendSet in Munich is simply a high-quality trade fair venue with a good set of industry professionals.”
Eva Schreiber (Managing Director, Eva Schreiber)
“This is already our second time at the Newcomer Area of TrendSet. For us, it is a chance to present our company and products to a good professional audience.”
Daniela Sepp (Managing Directo, Principessa’s)
“TrendSet Summer was very successful for us. We had good order volumes and are satisfied.”
Ferry Mulder (General Manager, Cor Mulder)
“The fair ran well and the team from TrendSet was, as always, very friendly and had organised everything well.”
Harjan Dijkstra (titicaca Trade)
“This time, we had more order volume than last year at TrendSet Summer. Our seasonal novelties for Christmas were especially well accepted.”
Frank Schmidt (Managing Director, Beauty Group)
“For us, TrendSet Summer 2016 ran super. We were even able to record a slight plus in order volume compared to the previous year. Here in Munich, one just meets a good clientele, and the contact to the management of TrendSet is always good.”
Agnes Kwoka (Managment, Kwoka)
The main trends in Autumn/Winter 2016/17.
Supported by the basic theme of nature, for the coming autumn/winter season, four styles emerge. LIGHT LIVING: This trend focuses primarily on feeling good and relaxation. Light, soft colours build harmonious alliances with natural materials and soothingly clear shapes. Pure materials, muted pastel shades in combination with white, beige, or grey, and quiescent designs generate harmony and balance with an effortless lightness. STYLE DELUXE and DEEP ENERGY are glamourous, powerful trends that create glowing, energetic statements out of interior furnishings, fashions, and accessories in Winter 2016/17. Gleaming materials in combination with brilliant colours make elegant statements. Glossy surfaces of gold, copper, and bronze harmonize with intensive primary colours. Red and green, in combination with bright, soft neutrals and accenting blue, build new and exciting alliances. NATURAL SENSE, on the other hand, unites natural materials, tranquil forms, and matte colour tones into pure wellbeing. Here, the design follows the statement of the material and the colours reflect the intention of the material. Pure styles, natural materials, and earthy tones establish the picture of this timeless trend.
Naturally beautiful: Cosiness with style.
In the living area, the longing for nature is strongly lived out. Back to Nature is the motto. But stylish, please! In this fundamental attitude of interior design, shapes, colours, and materials follow a natural flow. Wood, metal, and matte tones such as grey, brown, and black are in the foreground. In many cases, deep colour accents in red, yellow, and blue serve to vitalize. Copper and bronze, as well, play an important role with their radiant presence. When it comes to materials, geometric patterns rule. Abstract or ethnic, they set clear statements. Lettering and panels containing mottos are particularly on trend. Besides geometric patterns, once again, amusing, partly humanized animals romp about many sorts of accessories. The vintage trend of the past seasons is being replaced by contemporarily interpreted retrospective designs.
Colourful trends — from teacups to tea towels.
Many dish and glass designs exude casual elegance or a handmade look in the coming winter. Gold underscores the tea time look of many objects. Fine porcelain, bevelled glass, and colourful ceramics remind us of the cosiness of long-ago times. Retro design and country house impressions combine in a modern interpretation to serve up a timeless, cosy look. In the kitchen, wood, cast iron, and stainless steel are the preferred materials. Aprons and dish (tea) towels are decorated with merry natural patterns or pure geometrical ones. Many consumer goods also follow the infinite food trend in Winter 2016/17. When eating and drinking are to be enjoyed anytime, anywhere, then mugs and dishes to go are needed. The colours are, in this case, like the mobile lifestyle: cheerful, uncomplicated, bright.
Beautiful things for indoors and outdoors.
Whether Asian temple decorations, wintry candle accessories, make-it-yourself meteorites, crisp decorative fruit on a stick, cheeky elven pixies, or stylized snowmen—decorations and presents are so original and tasteful that they fit every occasion and every decorating style. The animal world is also romping around the living room this winter. Frogs, deer, kitty-cats—all of them are looking for a warm spot in the house during the cold season in a noble, pure, or comic design. There are also new ideas for New Year’s Day. Confetti on a stick, for example, creates a surprising turn of the year. In the paper and stationery category, most of the designs are based on soft colours, haptic papers, and aesthetic designs. Following the general trend to more naturalness, natural and kraft papers are often used. Colouring books and designs to colour in are still a huge hit. With toys, high-tech toys continue to advance. Three-dimensional printers to build yourself or cars that can be steered with smartphones are no longer rarities. But the classic toys, as well, such as puzzles, plush animals, and Legos, continue to be successful. Brain builders, which encourage creativity, are also important. In the bath, fragrant bath spheres, bath chocolates, bath candles, and bath additives, along with rich care products, provide physical wellbeing. In the garden and on the terrace and balcony, ceramics and terracotta meet matte or shiny metals. The colours grey, black, olive, and brown build natural harmonies with green, white, and pastel-coloured tones. The designs are pure and clear.
Naturalness is the new black.
Bright, light, natural, feminine with a touch of glamour—when it comes to fashions, the trends in Winter 2016/17 follow the general trend to more nature and authenticity. Muted rose, orange, and salmon shades impart suave looks. Blue, green, grey, and beige form harmonious contrasts to them. Soft, flowing fabrics cover their wearers in a sensuously inspired way. Leather is still en vogue, but vegan alternatives are starting to be seen. Wool, felt, and fur are oh-so-tempting for cuddly, cosy moments. The designs and styles are characterised by tranquillity and clarity. Large statement necklaces, oversized hoop earrings, voluminous hair ornaments, and chains in a layered look dominate the picture. In return, with this XXL trend, the designs are discreetly restrained. Fine frames, clear forms, and pure materials combat the gigantism elegantly. Filigree links make massive bracelets look lighter. Pure leather bracelets keep large golden timepieces in check. Romantic, nostalgic, or boho styles generate large, partly uncut semiprecious or precious stones. Gold is the precious metal in Winter 2016/17. Whether classic, white, or rosé—it gives jewellery a glamourous, valuable, and warm expression. Ethnic, retrospective, and modern designs are thus implemented aesthetically.
In December, stars, reindeer, and Christmas ornaments come along in green, red, gold, or copper. Wood brings naturalness into the Christmas room. Combined with red, it bubbles country charm; combined with gold, it radiates festive elegance. Funny Christmas gnomes steal the show from the Christmas tree. Additional decorative objects follow the general winter trend toward a delicate lightness. Pastel colours and white, nature tones, and gold create a dreamy, festive Christmas atmosphere. Red, as the ultimate Christmas colour, is also applied as an accent in keeping with tradition.
Facts about TrendSet Summer 2016
TrendSet – 108th International Living and Lifestyle Fair for Consumer Goods
from Saturday, 9 January to Monday, 11 January 2016
at the Messe München (Munich Trade Fair Centre)
in Halls A1 to A6 and B1 to B3
|Attendees from the trade
|Key countries of the attendees
||Germany, Austria, Switzerland, northern Italy, Czech Republic, Slovenia, Slovakia
|Brands and collections
|Percentage of international brand collections (exhibitors)
|Area of exhibition centre
||· Furniture | Lamps | Home Textiles
· Home | Accessories | Lifestyle
· Glass | Porcelain | Ceramics
· Kitchen | Household | Gourmet
· Decodesign | Gifts | Souvenirs
· Seasonal Goods | Christmas | Festive Decor
· Bath | Fragrances | Wellness
· Floristry | Leisure | Garden
· Hobby | Fun | Toys
· Office | School | Stationery |Papeterie
· Fashion Accessories | Clothing
· Jewellery | Timepieces | Gems
The TrendSet Themed Areas:
· TrendSet bijoutex | Fashion Jewellery | Fashions | Beauty
· TrendSet Newcomer | Young Collections
· TrendSet Country & Style | Homeland Collections
TrendSet Winter 2017 is taking place from 4 January to 6 January 2017.