TrendSet launches its new year-round digital platform TRENDSET365
The Online Inspiration Area shows products and trends 365 days a year
TrendSet takes place twice a year on three days each in January and July. Around 2,500 brands and collections from around 40 countries of the world take advantage of the International Trade Fair for Interiors, Inspiration and Lifestyle as a platform for trends and ordering to present their latest products for the coming season in Munich, Germany. To allow the rest of the time in the year to be used productively, TrendSet has further developed its fair digitally. Starting immediately, TRENDSET365 is the Online Inspiration Area of TrendSet, 365 days a year, around the clock, presenting all products, novelties, and trends from exhibitors for the current and upcoming seasons.
365 days full of inspiration and trends
At TRENDSET365, TrendSet exhibitors can present their products online all year round. Trade visitors use TRENDSET365 to gain inspiration and prepare for the fair. The platform offers a space to discover new trends and products. The aim of the online platform is to provide more digital space for trends and products, thus creating the best possible inspiration so that trade visitors can order optimally.
“We purposely did not wish to create a ‘classic’ online trade fair. If nothing else, the year 2020 showed all of us that nothing can replace the live experience at a trade fair. Besides, our exhibitors have their own sales platforms online. We would prefer to create digital inspiration spaces that give exhibitors the opportunity to show product and trend presence at TrendSet 365 days a year online. And we wish to make previewing trends and preparing for the fair even easier and more attractive for our trade visitors. We are starting out unspectacularly at first. But we will strongly expand TRENDSET365 to become the number one online platform and digital place to go for the industry,” explained TrendSet Managing Director Tatjana Pannier the concept of TRENDSET365.
The future has already begun!
With a view to the new Online Inspiration Area, TrendSet has already begun to integrate exhibitors’ products and trends online in the Exhibitor and Brand Search. In a second step, the specially developed AI will compose product images and product information according to themes, trends, and worlds of experience. TRENDSET365 will be freely available for everyone. Trend preview, product information, and brand information along with the exclusive access to the Preview Area are free of charge for exhibitors and trade visitors alike at the Online Inspiration Area.
TRENDSET365, the year-round online inspiration area of TrendSet.
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