TrendSet Munich: a concept of success
What makes TrendSet so successful as an International Trade Fair for Interiors, Inspiration and Lifestyle? Why do around 65,000 trade visitors come to Munich every year to order the latest trend products? Why are all the major manufacturers in the industry represented here as exhibitors?
One reason for this is Munich’s outstanding trade fair location. From a geographical point of view in Europe, the Bavarian state capital is conveniently located. In addition to its good location, Munich’s esprit and infrastructure also attract high-quality clientele.
As one of the world’s most modern exhibition centres, Messe München also sets standards in terms of functionality, service and communication possibilities. The modern exhibition halls (hall area: 180,000 m², outdoor area: 360,000 m²) and the efficient technical infrastructure create efficiently usable exhibition areas. Visitors can easily find their way around the exhibition grounds. The bright, clear and clearly structured architecture follows state-of-the-art standards. The excellent transport infrastructure means short distances and fast transport times for exhibitors and visitors. This makes the journey – whether by car or underground – quick and easy.
As a trend platform, TrendSet also makes the trends of the coming season available to exhibitors and trade visitors as early as possible. Already at the end of each trade fair, with its new central motif, key trends and colour cards, TrendSet provides an outlook on the coming creative directions. Via the TrendSet Trend Blog and in the social media channels of TrendSet, exhibitors and trade visitors can obtain comprehensive information about the latest trends and products in the Interiors & Lifestyle segment for the coming season before the next trade fair.
TrendSet Summer 2020 will be held from 11 – 13 July 2020.
Three pillars of success
TrendSet´s success is based on three solid pillars: 1. customer-oriented pricing, 2. fair productivity and 3. trend observation.
Thanks to the customer-oriented pricing for exhibitors and trade visitors and the focus on contact initiation, cultivating contacts and ordering as basis for a successful trade fair participation for exhibitors and visitors, TrendSet pays off easily.
TrendSet is the most successful and largest trade fair of its kind in the southern German-speaking region. The TrendSet exhibitors present around 2,500 brands and collections from around 40 countries around the world.
In addition to perfect organisation for TrendSet, customer orientation also means taking up changing requirements and translating them into new additional offers. The Topic Areas are a good example. TrendSet Newcomer, TrendSet Country & Style, TrendSet Bijoutex and TrendSet Fine Arts are the answer to new trends in product range presentation. Here, overlapping themes have their own exhibition space, offering exhibitors access to new markets and sales forms. This is where TrendSet is a door-opener.
The preview concept offers even more possibilities, as the products for the season after next can be presented directly at the stand and provide early trend information. This is what the TrendSet understands by demand-oriented assortment design.
The clearly structured trade fair also ensures increased productivity and efficiency. With its high diversity of product ranges and stringent exhibitor qualification in the market, this structure is particularly attractive and will soon pave the way for exhibitors to new forms of sales, such as social selling.
With comprehensive trend research, TrendSet also publishes all the important creative directions and trends for the sector six months before the start of the season, making it every year the first trend and ordering fair in Germany. The trend outlook is based on the exhibitors’ own research and information and can act as a trend guide and purchasing aid for trade fair visitors. The trends are published at an early stage in the TrendSet TrendBlog and the TrendSet Journal with corresponding exhibitor products. Together with the TrendSet Planner, this is sent out before the fair to over 40,000 qualified contacts who can thus prepare themselves optimally and save time at the fair.