Three pillars of success
TrendSet´s success is based on three solid pillars: 1. customer-oriented pricing, 2. fair productivity and 3. trend observation.
Thanks to the customer-oriented pricing for exhibitors and trade visitors and the focus on contact initiation, cultivating contacts and ordering as basis for a successful trade fair participation for exhibitors and visitors, TrendSet pays off easily.
TrendSet is the most successful and largest trade fair of its kind in the southern German-speaking region. The TrendSet exhibitors present around 2,500 brands and collections from around 40 countries around the world.
In addition to perfect organisation for TrendSet, customer orientation also means taking up changing requirements and translating them into new additional offers. The Topic Areas are a good example. TrendSet Newcomer, TrendSet Bijoutex and TrendSet Fine Arts are the answer to new trends in product range presentation. Here, overlapping themes have their own exhibition space, offering exhibitors access to new markets and sales forms. This is where TrendSet is a door-opener.
The preview concept offers even more possibilities, as the products for the season after next can be presented directly at the stand and provide early trend information. This is what the TrendSet understands by demand-oriented assortment design.
The clearly structured trade fair also ensures increased productivity and efficiency. With its high diversity of product ranges and stringent exhibitor qualification in the market, this structure is particularly attractive and will soon pave the way for exhibitors to new forms of sales, such as social selling.
With comprehensive trend research, TrendSet also publishes all the important creative directions and trends for the sector six months before the start of the season, making it every year the first trend and ordering fair in Germany. The trend outlook is based on the exhibitors’ own research and information and can act as a trend guide and purchasing aid for trade fair visitors. The trends are published at an early stage in the TrendSet TrendBlog and the TrendSet Journal with corresponding exhibitor products. Together with the TrendSet Planner, this is sent out before the fair to over 40,000 qualified contacts who can thus prepare themselves optimally and save time at the fair.